SEOUL, SOUTH KOREA—Fook Convenience Store has won the NACS Convenience Retail Technology Award Asia-Pacific for its AI membership marketing system that uses artificial intelligence technology to cater to the personalized needs and preferences of its customers. The award, sponsored by Gilbarco Veeder-Root, was presented on March 6 during the NACS Convenience Summit Asia.

Established in 2006, Fook operates more than 1,000 convenience stores in China. Last year, it teamed up with ZKTeco to launch the AI-based membership marketing system, which uses smart cameras, location sensors, depth cameras and other devices to monitor and analyzes shopping behavior. The system then pushes personalized ads to customers based on their demographic, dwell time, purchase history, and location, which improves conversion rates and ad effectiveness. The system is enhanced by QR codes and other signage inside the stores to help improve customer engagement and stickiness.

Over the past year, the system has significantly improved store operations and managing product selection, as well as attracting a larger base of users and partners, according to the company.

For more than a decade, the NACS Convenience Summit Asia has hosted the NACS Convenience Retail Awards Asia-Pacific. The awards—judged by the pillars of the convenience industry—provide one of the greatest benchmarks of global convenience retailing excellence.

The NACS Convenience Summit Asia offers an immersive look into the future of convenience retailing and insights on regional and global perspectives. Visit Convenience Summit Asia event page for more information.