José Barreiro Named 2023 NACS European Convenience Industry Leader of the Year


ALEXANDRIA, Va.—José Barreiro, Executive Director of Mobility Iberia, at Repsol, is this year’s recipient of the NACS European Convenience Industry Leader of the Year award. The award will be presented on 1 June during a special awards gala at the NACS Convenience Summit Europe in Dublin.

“I’m honored and grateful to receive an award that, rather than a source of satisfaction is a motivator to continue pushing forward with what we all do best: serving our customers,” said Barreiro.

Barreiro joined Repsol in 1991. Throughout his 30-plus years with the company, he has led teams in lubricants, asphalts, specialties, direct sales and service stations. An advocate of a fair energy transition, which ensures the promotion of efficient and sustainable mobility, from technological neutrality to excellence in customer experience, Barreiro believes in empowering an informed, demanding, digitally and environmentally conscious customer.

Over the past few years, Barreiro has promoted and led the transformation of service stations in the Repsol group with significant projects, including the launch and consolidation of the Waylet loyalty and payment application, which allows more than six million users to easily refuel and recharge at Repsol’s network of service stations and electric recharging points in Spain. He also led the creation of the SuperCor Stop&Go convenience store network. During the past four years, Repsol has opened one store every two days to reach nearly 600 SuperCor Stop&Go franchises in operation today. Barreiro also led the creation of nearly 200 Repsol Klin areas, the largest network of car washes in Spain, with a fully digital network in activating machines and purchasing any car wash service.

Based in Madrid, Repsol is a multi-energy company with a diverse team of more than 24,000 employees across 26 countries. Repsol provides its customers with the energy solutions they need for transportation, home or business. The company is also leading the energy transition with a goal to become net zero by 2050.

“The individual who is chosen as the Convenience European Industry Leader of the Year best personifies excellence, dedication and influence within the convenience retail community,” said Henry O. Armour, NACS president and CEO. “This year’s award recognizes and honors the contributions José has made to his business, his customers and the communities that Repsol serves.”  

The NACS Convenience Summit Europe is taking place 30 May–01 June in Dublin, Ireland. The global event is hosted each year in a different European city and is hosted by U.S.-based NACS. Visit for more information and to register.