NEW YORK – What goes down, must come up, right? Every year, with the publication of the annual Retail Fuels Report, NACS reminds consumers (and the media) that gas prices are predictably cyclical, so the low prices of today will inevitably go up again.

Now, a new business is planning to offer consumers “insurance” for when gas prices go back up. According to a report from CNN Money, the newly launched LoveMyGasPrice.com, is using the same hedging strategies that large companies like FedEx and Southwest rely on, letting drivers put a cap on their monthly gas expenses. When prices rise above the capped price, customers actually get cash back.

This is a way to "take control and manage your fuel exposure," GP Manalac, who founded the company after creating a similar one in the electricity market, told CNNMoney. "This addresses a need that is not being met by the marketplace."

Customers – both individuals and businesses – can purchase a gas insurance plan from LoveMyGasPrice.com for $3.99 a month. Currently, the plan caps gas prices at $2.75 a gallon (higher in states like California), well above the current national average of $2.39. If gas prices, as measured by a government index of average retail prices, climb above $2.75, LoveMyGasPrice.com promises to refund customers the difference through PayPal.

For example, if the gas price index rises to $3.75 a gallon for one month, drivers would receive a $20 refund for the month. That's the difference between their actual cost of $75 (20 gallons of gas at $3.75 each) and their capped cost of $55.

Right now drivers can only purchase a cap on the price of exactly 20 gallons of gas per month. That covers roughly two fill-ups for a typical vehicle. If they drive more than that, they can buy multiple plans for $3.99 each. And according to CNN, they aren’t the only player in this market: MyGallons.com allows customers to pre-purchase gas online and lock in the current price.