The convenience industry constantly evolves, driven by shifting consumer behaviors, technological advancements and an unpredictable economic landscape. As retailers begin planning their trip to the 2024 NACS Show, let’s look at five key trends and strategies that will be in the spotlight. These education sessions, developed and led by industry leaders, will help you stay ahead of the curve and navigate success.

1. Retail Media: Tap Into Untapped Revenue

With high foot traffic, c-stores present a unique opportunity for retail media networks. The "Harnessing the Power of Retail Media in the Convenience Store Industry" session will explore how to transform your store into a powerful advertising platform by:

• Leveraging digital signage for maximum impact.
• Tapping into the power of mobile apps.
• Creating personalized promotions that engage customers and deliver value to brand partners.

This emerging trend could open new revenue streams for forward-thinking c-store operators looking to attract and retain digitally savvy customers.

2. Crafting Success In Spirits and Brews

Understanding where to optimize in the alcohol category is critical as consumers’ changing tastes are matched by an ever-evolving variety of products. While the space remains competitive, understanding how your store can position itself to better reflect your customers’ preferences will help retailers win in 2025. At the "Strategies for Boosting Your Alcohol Category Performance" session, you'll get insights on:

• Current trends in craft beer and premium spirits.
• The booming ready-to-drink (RTD) cocktail market.
• Strategies for curating an appealing selection.
• Tips for training staff and creating an inviting atmosphere.

Learn to capture a larger share of this profitable category and elevate your alcohol offerings.

3. Packaged Beverages: Master the Cold Vault

Convenience owns the packaged beverage category. Maximizing your cooler door space performance requires a strategic approach. The "Pack Bev Blueprint: Optimizing Space, Trends, Pricing and Promotions" session will focus on:

• Smart space allocation strategies for your cold vault.
• Capitalizing on emerging trends in functional and plant-based drinks.
• Implementing dynamic pricing and promotion tactics.

Discover how to optimize this key category and increase volume.

4. Winning the Value-Conscious Consumer

In an era of economic insecurity, value-conscious shoppers are a top demographic for c-store operators looking to provide both convenience and value. "Effective Strategies for Understanding the Value Sensitive Shopper" will discuss strategies to attract and retain these customers by:

• Developing compelling private-label offerings.
• Implementing targeted loyalty programs.
• Creating irresistible bundled deals.
• Communicating value that resonates with your customers.

Learn how to position your business as the go-to destination for value-seeking shoppers as inflation continues to influence consumers’ wallets.

5. Wellness: Your New Competitive Edge

The increasing focus on health and wellness allows c-stores to diversify their offerings. Don't miss "Welcoming Wellness: Meeting Customer Expectations in Evolving Health Needs" to learn about:

• Incorporating fresh and healthy food options.
• Exploring functional beverages and supplements.
• Tips for creating dedicated wellness sections within your store.
• Ways to educate your staff on wellness trends.

Discover how to cater to health-conscious consumers and establish your store as a wellness destination.

Your Roadmap to Future Success

The NACS Show is your launchpad to future success. It's an opportunity to gain valuable insights, network with industry leaders and discover innovative solutions to drive growth and profitability.

Register by this Friday, September 27, to secure pre-show pricing, save $150 on your ticket, future-proof your business and be ready for what comes next.