GOODLETTSVILLE, Tenn. – Dollar General’s new, small-format DGX store in Nashville celebrated its grand opening on January 20. The new store format provides urban shoppers with a focused selection of consumable items and instant consumption options in a compact format. Dollar General is also opening a second DGX in Raleigh, North Carolina.
“We are excited about our new smaller store concept and the opportunity to serve busy, city-dwellers with everyday low prices on the essentials they need in a convenient, easy-to-shop format,” said Todd Vasos, Dollar General’s CEO. “The DGX format is geared to meet the needs of the millennial shopper, which is an emerging and important part of our customer base. [This] will help us broaden our appeal to attract a new segment of urban customers who put a high premium on value and convenience.”
With approximately 3,400 sales-floor square footage, DGX offers customers items geared toward instant consumption, including a soda fountain, coffee station and grab-and-go sandwiches. Additional items include a limited assortment of grocery offerings, pet supplies, candy and snacks, paper products, home cleaning supplies, an expanded health and beauty section, and items not typically found in c-stores like home décor.