HOUSTON – Gulf Oil announced
a new partnership with Hyperfuels, a distributor of high performance race fuels
throughout the United States. The multi-year agreement returns the Gulf brand
to race tracks and performance retailers throughout the country.
“This new partnership
furthers our commitment to continue our market expansion, and to serve
America’s drivers with high performance fuels, wherever they happen to drive,
including our nation’s country roads, highways and now our race tracks,” said
Gulf Oil President Ron Sabia, in a press release. “We are delighted to be
working with Hyperfuels, and to be delivering Gulf products to speedways and
performance retailers throughout the U.S.”
Through this new
partnership, Hyperfuels will be developing and marketing Gulf Racing Fuel in
various grades of unleaded, non-ethanol blends, including 105 and 110 octane.
These products will soon be available throughout the United States in both a
bulk and packaged format.
“The Gulf brand brings
tremendous value to our company. Gulf has a storied history in racing, and the
recognition and respect that the Gulf brand receives in the racing world gives
us an immediate leg up when marketing our new line of Gulf Racing Fuels,” said
Jess Hewett, Hyperfuels president. “The decision to partner with Gulf was an
easy one. Anyone who goes to any race track today will see that Gulf’s blue and
orange racing colors are everywhere. The popularity of Gulf is unquestioned –
it’s a brand that everyone trusts.”