NACS/Coca-Cola Retailing Research Council

The NACS/Coca-Cola Retailing Research Council (CCRRC) conducts studies on issues that help retailers respond to the changing marketplace. The unique value of these studies rests with the fact that retailers define the objective and the scope of each project and "own" the process through the release of the study and dissemination to the broader retail community. 

Convenience-Industry-Action-Plan_cover.pngConvenience Industry Action Plan for Becoming an Employer of Choice
February 2024
Convenience store operators are constantly challenged to both attract and retain frontline staffers. This new action plan examines the causes of this problem and outlines potential action steps for individual managers, companies and even the entire industry.

Customer-Sustainability-cover.pngConvenience Store Customers and Sustainability
November 2021
This study evaluates consumer perceptions and expectations of convenience stores on sustainability-related issues and identifies how retailers can deliver impactful programs, develop action plans and communicate their efforts with customers. Convenience retailers can leverage the insights within this report to gain a better understanding of where their customers are on their sustainability journeys.

Embracing-Modern-Convenience_cover.pngEmbracing Modern Convenience: Responding to Shopper Needs
December 2018
Recent reports from the NACS/Coca-Cola Retailing Research Council have examined the changing face of the convenience retail industry. With that in mind, the most recent council embarked on a study to better understand the evolving need states of the c-store shopper.

Power-People_cover.pngPeople Power for C-Stores
September 2016
When it comes to business, people matter. Studies consistently show that employee engagement leads to business growth, and that’s why the North America NACS Council chose to study the topic in this three-phase project.

Get-In-the-game_cover.pngGet in the Game
March 2014
Understanding and responding to customer needs is the key to unlocking retail growth, but it’s not always easy to do. This report shows how real convenience retailers are using the Playbook for Success, the North America NACS Council’s 2013 report, to strengthen their offerings to customers as the path to growing sales.