Ideas 2 Go 2019
The Goods Mart is a convenience store in New York City’s SoHo neighborhood, a stone’s throw away from Little Italy and Chinatown. With roughly 400 square feet of retail space, the store is quintessentially New York: a small footprint that maximizes every inch of space for its 200-plus SKUs.
The Goods Mart focuses on curation and community. Owner Rachel Krupa works with a dietician to provide items that meet certain nutritional profiles—but only if the food tastes delicious. The food also must be better, not perfect, in terms of nutrition. The items are almost all packaged, and Krupa tries to avoid single-use plastic packaging whenever possible.
Krupa grew up in Michigan and remembers the local Sunoco being the community hub, a characteristic she’s recreated with the Goods Mart. The store has a tip jar where customers can donate to specific local causes, and they can sign up to participate in community events such as cleanups at local parks.