In early 2023, Sheetz opened its 20,000 square foot Innovation Hub, also known as the Sheetz Pittsburgh Office, in a historical business complex called Bakery Square in downtown Pittsburgh.
The Pittsburgh Office is attractive to college graduates from the University of Pittsburgh and Carnegie Mellon University. The staff of about 70 has a central focus on innovation and testing new ideas for the company. Their goal is this: Find ideas that will put the current version of Sheetz out of business over the next five years.