The new TruAge age-verification program, the most heavily researched and tested initiative in NACS’ history, will officially launch in mid-2023.  

Convenience stores process 54 million age-restricted transactions every day and are leaders in age verification, conducting 20 times more ID checks daily than the TSA.  With an increasingly complex product landscape, ever-changing legal requirements and the introduction of volume limits, the current manual approach leaves too much room for error. And this leaves your business and employees at risk.   

TruAge is the most secure way to verify age, not only ensuring that age-restricted products stay out of underage hands, but also protecting your consumer’s privacy better than other solutions available.  It combines the 50-year history of age-verification advances developed and supported by NACS, with cutting-edge technology developed by Conexxus, its standards-setting partner. And TruAge is free to retailers, consumers and point-of-sale (POS) providers.  Join the TruAge team to learn:

• How key product features protect you and your employees, while maintaining access to profitable age-restricted product pipelines
• What technical options are available for retailer customization
• When POS providers will have TruAge available for you 
• Which retailers and manufacturers sit on the TruAge Board of Directors
• How new competitive entrants in age verification could create an age “interchange” fee
• And most importantly, how consumers reacted to TruAge during in-store pilot tests