GC Express Customers Earn Perks for Mobile Payments at the Pump

Mobile payment option can lower interchange costs by more than half.

July 21, 2016

NEWARK, Calif. – GC Express in Caro, Michigan, is offering a free coffee or fountain drink to customers paying at the pump with their Team One Credit Union Mobile Banking App on their smartphones for fuel purchases of $10 or more. Consumers can use the mobile app to pay at the pump as a result of GC Express’ implementation of the AnyWhereMobile payment service from MShift Inc., which is integrated in-store and at the pump with Verifone Commander Site Controller.

According to a press release, Team One Credit Union is the first financial institution in the United States to issue MShift’s AnyWhereMobile Payment Network app, making it available for its members to use on their iPhones and Android devices. 

"Gas stations in our community are excited to have a mobile payment option issued by a trusted local financial institution that lowers their interchange costs by more than half," said Tim Ferrio, eServices supervisor at Team One Credit Union, adding that gas stations pay a flat 15-cent fee per transaction. "By end of 2016, we hope to bring on 20 gas stations in Michigan, using the Verifone Commander Site Controller, and benefit both the gas station owners and our members."

To pay with AnyWhereMobile, Team One members open the mobile banking app on their smartphone, scan the QR code at the pump or the register, and authorize the transaction using their PIN or fingerprint. Once the transaction is complete, they receive a receipt for their purchase via the mobile banking app.

AnyWhereMobile transactions are equivalent to real-time fund transfers within a bank or credit union.  There is no risk of insufficient funds for the merchant, as it is not an ACH transaction. In addition to highly secure transactions and reduced risk, AnyWhereMobile lowers transaction costs for merchants, and they can invest the difference into improving and expanding their customer rewards programs to increase customer participation and retention.

"We are unlike any other mobile payment platform on the market today," said Jacqueline Snell, vice president of strategic initiatives at MShift. “We are not an ACH transaction and we don’t ride on the existing expensive payment networks. We offer higher security and lower costs to the benefit of everyone involved.”

Commander Site Controller is Verifone’s single-site management software platform that supports all petroleum and card brands. It incorporates a Conexxus mobile standard-based API to streamline convenience retailers’ ability to support mobile payment apps while improving business processes, reducing costs and increasing productivity.

“Our point-of-sale and site management software solutions help operators better manage their business, improve profitability, increase consumer loyalty and accept mobile payments and EMV. We are committed to incorporating Conexxus standards in our open API,” said Dan Yienger, senior vice president and general manager of petroleum for Verifone.

Conexxus, the standards body for the retail fueling industry, provides a neutral forum where retailers and suppliers can work together to create standards to benefit the industry. “The Conexxus mobile payments specification, the first mobile commerce standard known to exist for any industry, is the result of many dedicated Conexxus members working together,” said Linda Toth, director of standards for Conexxus. “It’s satisfying to see implementations being deployed and know that the hard work has become a reality.”