Today’s convenience store customer will not be the customer of the future. Our data and programs follow your customers path to purchase and uncover moment-of-truth insights that help meet and deliver on your brand promise.
Convenience Voices
Go beyond scan data to understand what customers think and turn insights into sales. This program uses mobile technology to capture real-time “moment of truth” feedback from thousands of convenience store shoppers.
Understanding Your Convenience Shoppers
Discover the three primary convenience shopper segments and learn how their behaviors and preferences can inform more effective retail strategies.
Contact
If you’d like to learn more about NACS products and services or if you have any questions, please contact:
Jayme Gough
Director, Research and Development
NACS
(703) 518-4226
Jayme Gough is the Director of Research and Development at NACS, where she oversees consumer research and insights for the convenience channel. Her work includes managing an annual national shopper study as well as custom research projects that explore consumer behavior, industry trends, and business challenges affecting convenience and fuel retailers.
Since joining NACS in 2017, Jayme has supported research initiatives spanning compensation and workforce benchmarks, State of the Industry data, and other industry studies. These efforts provide data and insights used by retailers, suppliers, and other stakeholders to better understand the evolving convenience retail landscape.
Jayme is a certified Project Management Professional (PMP) with experience in research design, project management, and data analysis. She has a passion for translating research findings into practical information that supports business planning and decision-making.
Jayme earned a degree in Biochemistry from Bates College and worked in laboratory sciences prior to her work at NACS. Her background in scientific research and analytics informs her approach to industry and consumer insights.
Driving Engagement From Convenience Retail Loyalty Programs
Learn how to evolve loyalty programs beyond rewards to drive deeper engagement. Includes insights on shopper expectations, personalization, and how members interact with loyalty programs.
Elevating Convenience Retail Delivery: Understanding Shopper Preferences
Understand how evolving delivery expectations are redefining convenience, with insights into shopper behavior, preferences, and the role of pricing.
Convenience Store Customers and Sustainability
This study explores consumer perceptions and expectations around sustainability and how convenience retailers can deliver impactful programs and communicate their efforts. It also helps retailers understand where customers are in their sustainability journey.
NACS/Coca-Cola Retailing Research Council: Insights to power smarter convenience retail.
