Today’s convenience store customer will not be the customer of the future. Our data and programs follow your customers path to purchase and uncover moment-of-truth insights that help meet and deliver on your brand promise.
Convenience Voices
Go beyond scan data to understand what customers think and turn insights into sales. This program uses mobile technology to capture real-time “moment of truth” feedback from thousands of convenience store shoppers.
Understanding Your Convenience Shoppers
Discover the three primary convenience shopper segments and learn how their behaviors and preferences can inform more effective retail strategies.
Driving Engagement From Convenience Retail Loyalty Programs
Learn how to evolve loyalty programs beyond rewards to drive deeper engagement. Includes insights on shopper expectations, personalization, and how members interact with loyalty programs.
Elevating Convenience Retail Delivery: Understanding Shopper Preferences
Understand how evolving delivery expectations are redefining convenience, with insights into shopper behavior, preferences, and the role of pricing.
Convenience Store Customers and Sustainability
This study explores consumer perceptions and expectations around sustainability and how convenience retailers can deliver impactful programs and communicate their efforts. It also helps retailers understand where customers are in their sustainability journey.
NACS/Coca-Cola Retailing Research Council: Insights to power smarter convenience retail.
