See what drives convenience shoppers before your next strategy decision
The Convenience Voices Insights Portal gives direct access to shopper attitudes, behaviors, preferences and loyalty drivers, helping teams turn customer feedback into smarter decisions across merchandising, marketing and customer experience.
Explore shopper behavior and uncover what’s driving today’s convenience trips
Understand the Customer Journey
See what drives store choice, trip missions, purchase decisions and loyalty among today’s convenience and fuel shoppers.
- See visit frequency and trip type
- Understand site selection and impulse behavior
- Review fuel vs. EV usage and behavior
Uncover Opportunities for Growth
Identify customer-driven opportunities to improve engagement, strengthen strategies and support better business performance
- Unveil loyalty program engagement and app usage
- Understand private label and brand name preferences
- Peek into in-store behavior and category purchase drivers
Validate Customer Assumptions with Data
Use direct shopper feedback from the annual NACS Convenience Voices national survey to better understand what customers value, how they shop and what influences their decisions.
- Review customer responses across 100+ questions
- Analyze drill-downs aggregating 8,000+ responses
- Compare trends across 3 years for longitudinal insights
Pricing
| Licenses | NACS Member Price (per unit) | Non-Member Price (per unit) |
| 1 | $1,250 | Contact Us |
| 2+ | Contact Us | Contact Us |
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Get a Demo
Set up a demo of the Convenience Voices Insights Portal with the NACS Research team to get a walkthrough of the interactive data and learn more about the annual Convenience Voices national data that powers it.
Contact
Jayme Gough
Director, Research and Development
NACS
(703) 518-4226
Jayme Gough is the Director of Research and Development at NACS, where she oversees consumer research and insights for the convenience channel. Her work includes managing an annual national shopper study as well as custom research projects that explore consumer behavior, industry trends, and business challenges affecting convenience and fuel retailers.
Since joining NACS in 2017, Jayme has supported research initiatives spanning compensation and workforce benchmarks, State of the Industry data, and other industry studies. These efforts provide data and insights used by retailers, suppliers, and other stakeholders to better understand the evolving convenience retail landscape.
Jayme is a certified Project Management Professional (PMP) with experience in research design, project management, and data analysis. She has a passion for translating research findings into practical information that supports business planning and decision-making.
Jayme earned a degree in Biochemistry from Bates College and worked in laboratory sciences prior to her work at NACS. Her background in scientific research and analytics informs her approach to industry and consumer insights.
