Convenience Store Customers and Sustainability
Understand shopper expectations around sustainability and how environmental and social actions can impact loyalty. Includes a roadmap outlining practical steps based on difficulty and impact.
As more companies across the United States accelerate their strategic sustainability initiatives, consumers are also broadening their understanding and interest in environmental and a range of social responsibility issues.
The NACS/Coca‑Cola Retailing Research Council (NACS/CCRRC) selected the Shelton Group to conduct market research to evaluate consumer perceptions and expectations of convenience stores on sustainability-related issues and identify how retailers can deliver impactful programs, develop action plans and communicate their efforts with customers.
Convenience retailers can leverage the insights within this report to gain a better understanding of where their customers are on their sustainability journeys. To create a stronger customer connection with their brand, retailers will also find sustainability-related strategies and tactics.
This white paper includes a road map to help convenience store companies get a sense of the range of activities they can undertake, with an understanding of the difficulty of each specific action and the likely impact of that same action. (The road map appears on page 10 of this document.)
