Understanding Your Convenience Shoppers
Discover the three primary convenience shopper segments and learn how their behaviors and preferences can inform more effective retail strategies.
Individuals shop at convenience stores differently. Identifying shopper types can help you strategize how to better serve various types of customers with varying needs and missions.
Each year, NACS conducts Convenience Voices, a proprietary syndicated mobile shopper insights program to uncover the latest convenience retail consumer preferences and trends.
This study allows NACS to identify segments of shoppers based on non-demographic characteristics. This complimentary report will help you understand the three primary types of convenience shoppers:
- Experience-Driven Loyalists
- Time Optimizers
- Value Seekers
This report is best suited for retailers and suppliers who want to understand shopper types based on customer segments shop the convenience channel.
