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Business Intelligence & Data Analytics

Convenience Voices

CV-insights-0What do shoppers really think? We’ll tell you.

Convenience Voices allows you to collect real time decisions and opinions from your shoppers. 

Why Convenience Voices?

Convenience Voices provides deep and rich insights into shopper behavior: 

  • Why do shoppers choose certain stores and brands?
  • What do they want and need?
  • How do they choose what to purchase?
  • Which promotions and placements are effective?
  • How do impulse triggers affect purchasing decisions?

CV-insights-1Shopper feedback enables you to: 

  • Deeply understand key shopper segments
  • Interpret your customer’s journey to compete in-store and online
  • Craft strategies that win loyalty
  • Adapt your advertising and promotional efforts based on shopper preferences
  • Appeal to changing demands and desires
  • Pinpoint missed opportunities and identify areas for growth

How does it work?

  1. NACS Research team helps you develop questions that are relevant to your shoppers and market.
  2. We coordinate with our research partner to capture in the moment feedback from over 8,000 national convenience store shoppers to inform your in-store category, marketing, foodservice, customer experience, loyalty and promotions strategies.
  3. The rich and actionable data is compiled and shared with you to help your teams better understand your shoppers and take action.

Request a conversation with Jayme Gough, Director of Research and Development at NACS, to find out which Convenience Voices offer is right for you.

See what’s really going on in your shoppers’ minds when they’re inside your stores.

Questions are strategized and written by NACS Research, then sent to shoppers. They shop. They answer. You get full insights into their shopping journey, formulated, analyzed and presented by NACS Research, plus a custom report that can be shared organization wide. Also includes 28 hours of consulting support.

What You Will Get:

  • Razor-sharp insights into your customers’ journey
  • Access to your firm’s results, plus regional and national data
  • Decision-time feedback, plus multimedia testimonials and images
  • Personal results presentation from NACS Research
  • 28 hours of consulting support from NACS Research
  • Filter data online and export to Excel

What's the timeline?

The deadline for Retailers to participate in Convenience Voices is June 2, 2025. Presentations with study results begin in October and continue into the following year.

Request a conversation with Jayme Gough, Director of Research and Development at NACS, to find out which Convenience Voices offer is right for you.

Know what’s really going on in consumers’ minds when they’re interacting with your products, as well as your competitor’s.

  • My Voices

    You want to ask your own questions any time of year, with NACS expertise behind the findings.

    You write up to 15 category-specific and brand-specific custom questions, with strategic support from NACS Research. All results and insights are personally presented to you by NACS Research.


  • Convenience Voices (Firm Level, Regional and National)

    (includes Web Access Convenience Voices)

    You want to know what shoppers think on a national, regional and firm level, and you want personal insights. Includes 28 hours of consulting support from NACS Research.

  • Web Access Convenience Voices (National Access)

    You want aggregate data that is just clicks away.

    You want to know what shoppers think on an aggregate national level plus change year over year. Results are available via web access. Up to 5 accounts with web interface can filter, download to Excel and build compelling presentations.


Which level of insight is right for you?


Convenience VoicesWeb Access Convenience VoicesMy Voices
Data TypeFirm-level, regional and national dataNational dataNational data
Decision-time feedback, plus multimedia testimonials and images 
 
QuestionsNACS strategizes and formulates 30+ questionsNACS strategizes and formulates 30+ questionsup to 15 of your custom questions
Personal results presentation from NACS Research 
 
Consulting support from NACS Research28 hours

Filter data online and export to Excel  
Initiation timesummersummeranytime
Investment Level$$$$$$$


Want to get inside consumer minds — and make ultra-informed decisions moving forward?

Request a conversation with Jayme Gough, Director of Research and Development at NACS, to find out which Convenience Voices offer is right for you.

Request a conversation with Jayme Gough, Director of Research and Development at NACS, to find out which Convenience Voices offer is right for you.

Jayme Gough

Director, Research and Development

NACS

(703) 518-4226

Jayme Gough is the Director of Research and Development at NACS, where she oversees consumer research and insights for the convenience channel. Her work includes managing an annual national shopper study as well as custom research projects that explore consumer behavior, industry trends, and business challenges affecting convenience and fuel retailers.

Since joining NACS in 2017, Jayme has supported research initiatives spanning compensation and workforce benchmarks, State of the Industry data, and other industry studies. These efforts provide data and insights used by retailers, suppliers, and other stakeholders to better understand the evolving convenience retail landscape.

Jayme is a certified Project Management Professional (PMP) with experience in research design, project management, and data analysis. She has a passion for translating research findings into practical information that supports business planning and decision-making.

Jayme earned a degree in Biochemistry from Bates College and worked in laboratory sciences prior to her work at NACS. Her background in scientific research and analytics informs her approach to industry and consumer insights.

NACS serves the global convenience and fuel retailing industry by providing industry knowledge, connections and issues leadership to ensure the competitive viability of its members’ businesses.

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Alexandria, VA 22314

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