Rutter’s Launches ‘Customer Craving Contest’
Guests can enter for a chance to turn their creations into a limited-time item.
Sep 09, 2026 | 2 min read
Pennsylvania-based Rutter’s “is putting its menu in customers’ hands” with the launch of the Rutter’s Customer Craving Contest, the retailer said in a press release sent to NACS.
The contest will run from September 8 through September 25. “Guests can enter the Rutter’s Customer Craving Contest for a chance to turn their dream creation into a real, limited-time Rutter’s menu item, while also competing for free fuel for a year. With more than 20 billion ways to crave, the possibilities are almost endless,” the retailer said.
To enter, customers will be asked to:
- Name their creation
- List the ingredients and how it all comes together
- Describe what makes their creation irresistible
- Explain why it should win
- Share their Rutter’s Rewards and contact information
- Share photos of the creation if possible
After submissions close, Rutter’s will select the top 10 creations, with five finalists advancing to customer voting on social media October 12-16. The winner will be announced on October 23.
The grand prize winner will receive free fuel for a year and see their creation featured as a limited-time Rutter’s menu item. The runner-up will receive a $250 Rutter’s gift card.
“We’ve always believed Rutter’s food is Made For You, and this contest takes that idea to the next level,” said Philip Santini, senior director of food and beverage at Rutter’s. “Our customers know what they love; they’re constantly creating their own combinations, and they have some unique ideas. We’re giving them the opportunity to take those cravings from their imagination to the actual Rutter’s menu.”
Earlier this month, the retailer launched its new Take Home Your Happy Hour promotion, which offers 10% off select beer and wine purchases during designated happy hour times.
Customers at Pennsylvania Rutter’s locations can get 10% off 12-packs and 15-packs of beer and 750-millilter, 1.5-liter and 3-liter bottles of wine. The promotion is available from 4-7 p.m. Monday through Friday, and 12-3 p.m. Saturday and Sunday.
