Rutter’s Unveils ‘Take Home Your Happy Hour’ Promotion

Rutter’s is launching its new ‘Take Home Your Happy Hour’ promotion, which will offer 10% off select beer and wine purchases during designated happy hour times, the retailer said in a press release sent to NACS.

Beginning August 31, customers at Pennsylvania Rutter’s locations can get 10% off 12-packs and 15-packs of beer and 750-mL, 1.5-liter and 3-liter bottles of wine. The promotion is available from 4:00 p.m.–7 p.m. Monday through Friday and 12 p.m.-3 p.m. Saturday and Sunday.

“Rutter’s is always looking for new ways to bring value to our customers, and our ‘Take Home Your Happy Hour’ promotion is a great way to do just that,” said Joe Eccker, alcohol category manager. “Whether you’re stocking up for the weekend or just picking up a bottle of wine for dinner, Rutter’s is excited to bring you savings.”

For about a decade, Rutter’s has been able to sell beer and wine for on- and off-premises consumption at its Pennsylvania stores thanks to its restaurant (or “R”) licenses. Read about Rutter’s 1747 Bar & Lounge concept in the February 2026 issue of NACS Magazine feature “Setting the Bar.”

In other recent Rutter’s news, in August the retailer brought back its annual Spam menu with an “expanded lineup that gives customers even more ways to enjoy the iconic meat they know and love.” The retailer said the new lineup offers over 25 new Spam-inspired creations.

The menu features breakfast choices like the Spam, egg and cheese biscuit, Spam, egg and pepper jack biscuit with jalapeños, double Spam, egg and cheese on an everything bagel, or the Spam, egg and white American pancake sandwich.