Sprite Appeals to Gen Z Consumers With New Flavors

The Coca-Cola Company’s Sprite is launching its new global brand platform, ‘It’s That Fresh,’ a spokesperson for the company told NACS. The company said it is expanding Sprite Chill globally with four limited-time flavors: cherry lime, strawberry kiwi, berry and lemon mint; plus Sprite + Tea is expanding globally with Sprite + Black Tea in select markets.

The new platform is also spotlighting new products inspired by Gen Z:

• Sprite Chill’s proprietary cooling sensation is designed to meet Gen Z’s appetite for multisensory experiences. A new limited-edition Sprite Chill Mango Citrus will debut exclusively at Walmart in the U.S. beginning March 2026. Sprite Chill Cherry Lime is available now in the U.S. and Canada.
• Sprite + Tea, inspired by the viral trend of steeping tea bags in Sprite, returns to the U.S. and Canada in May 2026.

Sprite is also debuting its “first-ever global sonic identity, created with GRAMMY Award-winning producer Mustard—an instantly recognizable audio cue designed to capture the refreshment of an ice-cold Sprite, plus the iconic Lymon symbol reimagined.” Sprite’s Sonic Identity will be embedded across all global brand audio and video communications.

Over at White Claw, the company is opening a $1 million bar tab for fans during March Madness.

The company said: “White Claw is giving fans a chance to ‘Make it a Couple of Claws’ and put their order on White Claw's $1 million bar tab at thousands of locations nationwide. Just grab your crew and order your favorite flavors at any bar where White Claw is available. Then visit whiteclaw.com/coupleofclaws to upload a qualifying receipt and score a rebate, or enter without purchase for a chance to get a gift card, depending on your state.”

White Claw's national bar tab offer ends April 6.

V8 Energy is launching a new Yuzu Lemon flavor, available exclusively at Amazon and Walmart for a limited time, a spokesperson told NACS. It’s the brand’s first-ever energy and electrolyte drink.

“V8 Energy Yuzu Lemon features a vibrant hint of lemon paired with yuzu. Yuzu is classified as a ‘high growth’ flavor in the U.S., according to Mintel, as its popularity continues to rise alongside increasing interest in global and Asian-inspired flavors across food and beverage,” the spokesperson said.

The drink features 80 mg of caffeine, a combined serving of fruits and veggies per can and contains potassium and magnesium electrolytes.

Meanwhile, Pepsi Global recently announced the launch of Pepsi Football Nation, a global platform designed to bring football culture into everyday life from Rio de Janeiro to London.

Pepsi said that Pepsi Football Nation “amplifies food and meal moments where Pepsi is a companion to matchday experiences and extends into in-store and on-pack activations that turn everyday Pepsi moments into celebrations of the game.”

How did the packaged beverage category perform in c-stores in 2025? Find out the answer at the 2026 NACS State of Industry Summit April 14-16 in Schaumburg, Illinois, where top business speakers, industry experts and top-performing c-store retailers help break down the latest consumer, financial and operational data across the convenience channel.

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