PepsiCo Launches ‘Dirty Mountain Dew’
Plus, SunnyD Vodka Seltzer rolled out a new ‘purple’ flavor.
Apr 08, 2026
PepsiCo’s Mountain Dew is hopping on the dirty soda trend with the launch of its new Dirty Mountain Dew, which is available now at retailers nationwide in 20 oz single bottles and a 12-pack of 12 oz cans, alongside Dirty Mountain Dew Zero Sugar.
“Dirty Mountain Dew reimagines the dirty soda space through a distinctively Mountain Dew lens. The brand's iconic citrus foundation meets a satisfyingly smooth, creamy finish—bright, bold and refreshing straight from the can. Dirty Dew brings that indulgent, creamy profile into a modern format without the setup or the wait,” PepsiCo said.
Earlier this year, Mountain Dew brought back its Baja Cabo Citrus as a permanent flavor. The company described the drink as a “zippy twist on the legendary Baja Blast taste fans know and love, delicious tropical citrus punch with notes of mandarin and lime flavors.”
Over at SunnyD, the new SunnyD Vodka Seltzer Purple is the brand’s new limited-time, ready-to-drink (RTD) vodka seltzer “transforming a nostalgic reference into a bold, flavor-forward hard seltzer designed for today.”
The brand said the idea comes from the "Purple Stuff" in a 1990s SunnyD commercial. The “mysterious purple drink in the fridge became a generational talking point—quoted, referenced and endlessly discussed, yet never clearly defined. … For the first time, fans can taste Purple for themselves.”
SunnyD Vodka Seltzer Purple rolls out nationwide this month for a limited time.
Meanwhile, Bucked Up is expanding its RTD lineup with two new launches: Drive Hydration and Refreshers.
“Drive Hydration is Bucked Up's performance-focused hydration drink for athletes, professionals and anyone who needs more than water. Each 16 oz can delivers key electrolytes—sodium, potassium, calcium, magnesium and zinc—plus nootropic ingredients for focus and mental clarity,” the company said.
The Refreshers line is Bucked Up's carbonated “functional alternative to soda or coffee.” Each 12 oz can has 100 mg of caffeine, BCAAs in a 2:1:1 ratio, L-Theanine, N-Acetyl L-Tyrosine, zero sugar and no artificial colors.
Join your peers at the NACS State of the Industry Summit April 14-16 in Schaumburg, Illinois, to learn how the packaged beverage category performed in c-stores in 2025.
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