Walmart Launches New Loyalty Initiative
The retailer partnered with Ibotta on an app-based cash rebates program.
Jul 02, 2021 | 2 min read
BENTONVILLE, Ark.—Walmart has tapped Ibotta to help create and launch a new digital offering program on Walmart.com and the Walmart app to give customers access to hundreds of cash rebates on popular products.
The new program, an expansion of the relationship Walmart and Ibotta began in 2018, will allow customers to earn and redeem cash rebates directly to their Walmart accounts to be used for future Walmart purchases, applied toward a Walmart+ membership, used for grocery delivery and more. The parties also envision integration opportunities with Walmart’s broader financial services offerings.
“We’re pleased to partner with Ibotta to bring unmatched digital offers to Walmart shoppers while still giving customers a consistent way to save,” said Janey Whiteside, executive vice president and chief customer officer for Walmart U.S., in a press release. “We’re able to find new and exciting ways to help customers save even more with Walmart, all while propelling our business forward, driving loyalty and creating new ways for us to engage suppliers.”
As an additional component of the agreement, Walmart will be joining the Ibotta Performance Network (IPN), a digital network that enables cash rebates to be delivered in a coordinated fashion across large third-party sites, including social media networks, recipe sites and other platforms. Walmart customers on those platforms will receive digital offers for relevant products, which they can select and add to their Walmart digital cart for online or in-store shopping.
As discussed on the Convenience Matters podcast “Loyalty Matters. A Lot.” loyalty programs are one of the many ways in which retailers are able to bring customers back to their doors. Convenience stores, such as 7-Eleven, Wawa, High’s, CEFCO, Casey’s and Circle K, leverage loyalty programs to win trips and build relationships with their customers. To learn more about how convenience retailers can use loyalty programs to increase sales, read “Leveraging Loyalty” and “Just Rewards” in NACS Magazine.
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