ANKENY, Iowa—In early January, Casey’s rolled out Casey’s Rewards, the company’s new digital loyalty program that lets shoppers earn points and redeem them for Casey’s Cash, fuel discounts or donations to local schools under the Casey’s Cash for Classrooms initiative. Customers have responded positively, company officials announced when releasing third-quarter earnings this week.
The goal of the new loyalty program is to give guests an easy, frictionless experience. Customers have signed on in droves, and Casey’s now has almost two million active Casey's Rewards members.
Casey’s wants to make its rewards program fun for customers. Last month, the chain treated guests to a Rewards Week, which included National Pizza Day, and promoted 50% off a pizza pie for loyalty members. Other offers were available each day of Rewards Week, which company officials say drove additional traffic to the stores, resulting in incremental sales.
"We are optimistic about the January launch of the Casey's Rewards program. With strong initial membership growth, we look forward to further developing the connection with our guests through this platform," said Darren Rebelez, president and CEO. "We are excited to begin executing on the strategic plan we unveiled in January, which we believe will continue to generate shareholder value.”