High’s Launches Loyalty, Private Label Debit Program

The chain partnered with ZipLine for mobile rewards and branded debit payments.

December 18, 2019

PORTLAND, Maine—High’s and ZipLine have launched ZipLine’s loyalty and payment platform at all 49 High’s locations. With a strong history of innovation dating back to 1928, High’s will offer its customers the convenience of mobile debit payment and personalized rewards.

The new programs, High’s Rewards and Carroll Pay, combine a private label payment system with High’s loyalty offerings that include surprise-and-delight offers, various clubs and fuel savings.

“A growing segment of our customers prefer debit payment and expect immediate rewards,” said Noah Sanders, senior analytics and implementation manager at High’s, in a press release. “With ZipLine’s single platform for payment and loyalty, we’re providing the convenience and incentives that our customers expect. We’re excited to put our brand front and center with every customer purchase and continue to grow market share.”

High’s leveraged ZipLine’s consumer engagement team for employee training and marketing launch support. Working closely with High’s marketing team, ZipLine developed POP messaging and helped design and produce launch materials. ZipLine provided on-site support as well, meeting with headquarters staff and all store managers to educate and build excitement for the launch, provide enrollment training and share program guides for use at all store counters.

“We’re excited to play a key role in High’s growth plans by providing payment-powered loyalty,” said Kristen Bailey, ZipLine’s CMO. “High’s is a standout retailer that continually embraces new technologies that improve their customers’ experience.”