RaceTrac Continues Partnership With Atlanta Braves

RaceTrac is continuing its partnership with the Atlanta Braves baseball team for the 2026 season. The retailer has partnered with the MLB team for over 10 years.

“It has been 50 years since RaceTrac moved its headquarters to Atlanta, and this marks our 12th season with the Atlanta Braves,” said Jamie Miller, vice president of marketing for RaceTrac. “We’re always looking for new ways to surprise and delight our hometown and have found that connecting with fans beyond the ballpark—through their morning routines and daily conveniences—creates a deeper loyalty.”

This season, Braves fans who download the RaceTrac Rewards app can claim a free classic breakfast sandwich on March 27 to celebrate the team’s home opener at Truist Park. Once activated in the app, the coupon will be automatically applied at checkout at any participating RaceTrac store in Georgia.

RaceTrac’s Beat the Freeze is also back for the 2026 season, the retailer said. “This in-game race against a fan has become a game tradition, making RaceTrac’s The Freeze one of the most recognizable partnership characters in Major League Baseball.”

As part of the ongoing partnership, RaceTrac will also offer in-game activations throughout the season, including exclusive deals. When the Braves hit a home run during RaceTrac's Home Run Inning, RaceTrac Rewards members in the Atlanta area will get a free small Swirl World the next day.

Earlier this month, RaceTrac expanded its partnership with Perfect Game, a youth baseball and softball platform and scouting service. RaceTrac will become the Official Convenience Store of Perfect Game in Georgia and Florida.

As part of the agreement, RaceTrac said it will launch a “robust on-site signage program at Perfect Game's flagship East Cobb Complex in Georgia, featuring branding on all eight fields, as well as up to four on-site activations each year at both the East Cobb Complex and the Boombah Sports Complex in Sanford, Florida.”