Krispy Krunchy Chicken is serving up “big flavor in bite-sized form” with its new chicken nuggets, the company said in a press release. “Starting today, customers can enjoy these golden, crispy, juicy nuggets that raise the bar on the competition, resetting expectations for just how good a nugget can be,” it said.
“Our chicken nuggets are truly best-in-class, and our development team has expertly perfected the recipe so that every bite provides a burst of flavor,” said Jim Norberg, CEO of Krispy Krunchy Chicken. “The top three reasons people seek out Krispy Krunchy are the quality of our food, our exceptional value and our cravable menu items. These nuggets embody all three. We’re excited to introduce this product to consumers and provide our operators with a product that’s proven in market testing to drive in new customers and increase overall sales—whether that’s in store or through delivery through DoorDash or UberEats or other providers.”
“We’ve got a big push now for third party delivery (UberEats, DoorDash, GrubHub) and you really have to have nuggets now,” Norberg told NACS Daily during the 2024 NACS Show. “[Nuggets] are what people want, and it becomes almost a no go if you don’t have them. And they’re sharable.”
The new chicken nuggets are made with “whole-muscle white chicken breast, marinated in a proprietary blend of seasonings and coated in a special ‘krunchy’ breading.” They are fried until golden brown in small batches.
"After months of testing, we have created chicken nuggets that we firmly believe are better than any other nuggets out there. The all-white chicken breast that makes up our nuggets has been marinated to provide a perfect and slightly savory tang and we’ve coated that tender, juicy meat with a unique, flavorful breading that delivers a satisfying crunch similar to the rest of items on our menu,” said Alice Crowder, chief marketing officer for Krispy Krunchy Chicken.
Krispy Krunchy said that for a limited time at participating locations, customers can enjoy a 6-piece order of Krispy Krunchy chicken nuggets, served with one dipping sauce for $4.99, or can choose the 10-piece order with two dipping sauces for $6.99 (in-store pricing only). Dipping sauce options include honey mustard, ranch, BBQ, buffalo, sweet and sour and the original Krispy Krunchy sauce.
The nuggets make their debut after Krispy Krunchy Chicken celebrated 2024 “as an outstanding year of growth, menu innovation and operational improvements. …The brand opened 605 stores in 2024, and projects that it will exceed this number for new stores in 2025,” Krispy Krunchy said in a press release sent to NACS.