RaceTrac and Jamba are teaming up to release an exclusive flavor: the Jamba-inspired strawberry wave Swirl World flavor. The flavor “is a refreshing sweet treat that blends the vibrant tastes of strawberry and pink lemonade,” according to a press release. The limited-time flavor will be available now until July 1.

“At RaceTrac, our commitment to innovation drives us to continuously enhance the guest experience,” said Melanie Isbill, chief brand officer of RaceTrac. “Teaming up with Jamba is testament to this dedication, bringing unique and flavorful options to our customers. We believe every visit should be an adventure in flavor and we’re proud to make our guests’ lives more enjoyable with this exciting brand partnership.”

RaceTrac said its Swirl World offers a pay-one-price model, letting customers load up on unlimited toppings for the price of a cup. Toppings vary by store and include options like crushed graham crackers, chocolate chips, gummy bears and more.

“Teaming up with RaceTrac was a natural fit, as both of our organizations share a commitment to delivering exceptional guest experiences,” said Dave Mikita, president international and retail channels licensing at GoTo Foods. “This collaboration enables GoTo Foods to introduce Jamba inspired flavors to RaceTrac’s extensive network of stores and engage with a new community of loyal fans.”

Last month, RaceTrac announced a partnership with the Atlanta Braves, “leveraging the iconic baseball franchise to drive growth and engagement for both hometown brands.” RaceTrac said this is the 12th straight year it has partnered with the Major League Baseball franchise. The partnership now includes Gulf Oil, which RaceTrac acquired in 2023.