This October, Pilot is offering BOGO deals for the whole month on a variety of drinks and snacks through its myRewards Plus app.

Pilot said that these deals come at a time when consumers are looking for more ways to maximize savings on everyday essentials. “These BOGO drink offers include brand favorites like Monster, Pepsi, Gatorade, Smartwater, Celsius, Liquid Death, and more. And to sweeten the deals, there will also be weekly discounts on candy like Milky Way and Twix, as well as savory snacks from Quest Bars, Chex Mix, and more,” said Pilot.

The campaign “aligns with Pilot's ongoing commitment to create exceptional experiences and serve as every driver’s trusty wingman fueling journeys with the upbeat feeling of the open road.”

Last month, Pilot celebrated Driver Appreciation Month with free drinks, special deals, and the return of its annual Road Warrior contest.

According to Pilot, its Driver Appreciation campaign reflects the brand’s new creative direction, “focusing on the people and moments that make the middle of nowhere feel like somewhere.” Throughout September, Pilot featured real professional drivers in its commercials, billboards, store signage, and digital content.

To further recognize professional drivers and share their stories, Pilot kicked off its annual Road Warrior contest with a $25,000 grand prize. “The Road Warrior contest recognizes the individuals who weather the storms, long hours and tight schedules, day in and day out to keep North America moving,” Pilot wrote in its press release.