Pilot is celebrating Driver Appreciation Month all September long with free drinks, special deals and the return of its annual Road Warrior contest.

“It truly is an honor to work shoulder to shoulder with professional drivers who keep North America moving, day in and day out,” said Jordan Spradling, vice president of transportation and logistics at Pilot. “At Pilot, we are committed to doing our part to support, serve and show professional drivers they matter, and we look forward to seeing them out here on the road.”

According to Pilot, its Driver Appreciation campaign reflects the brand’s new creative direction, “focusing on the people and moments that make the middle of nowhere feel like somewhere.” Throughout September, Pilot will feature real professional drivers in its commercials, billboards, store signage and digital content.

To further recognize professional drivers and share their stories, Pilot is kicking off its annual Road Warrior contest with a $25,000 grand prize. “The Road Warrior contest recognizes the individuals who weather the storms, long hours and tight schedules, day in and day out to keep North America moving,” Pilot wrote in its press release.

Every week during the contest, one deserving driver will be selected based on the details of their nomination to win a $1,000 prize. At the end of the month, one of the four weekly Road Warrior winners will be named the grand prize recipient and will be awarded an additional $25,000.

Additionally, professional drivers will be able to enjoy exclusive savings throughout the month by using the myRewards Plus app at participating Pilot, Flying J and One9 travel centers, including:

• Three free drinks every week, including Pilot coffee, fountain drinks and top-selling beverage brands from the cooler.
• Exclusive discounts on popular snack items.
• Military and Veteran professional drivers will receive extra discounts on snacks in addition to the 10% military discount on food and beverage (after authentication through ID.me).