7-Eleven Launches Vitaminwater Slurpee

The limited-time cold-dispensed beverage is sugar-free.

January 16, 2023

IRVING, Texas—7-Eleven announced the Vitaminwater Zero Sugar LOOK Slurpee, a blend of blueberry and hibiscus flavors. The sugar-free drink is available now at participating 7-Eleven, Speedway and Stripes stores for a limited-time only.

"Our customers are always looking to us to deliver unique and innovative products, and we love blending our beloved proprietary beverages with popular national brands," said 7-Eleven Director of Proprietary Beverages Ben Boulden. "Even in the chilly temperatures, this sugar-free Slurpee drink—served at a frosty 28 degrees—makes for a tasty, wintry treat sure to delight tastebuds."

7-Eleven is offering customers a small Slurpee drink for $1 for a limited time only. 7Rewards and Speedy Rewards loyalty members can also redeem points for free snacks and goodies—and unlock exclusive deals on products such as the Fruit Blend Fruit Cup, the Strawberry-Blueberry Parfait and other selections.

7-Eleven opened its first store in Israel through Electra Consumer Products Ltd., a franchisee of 7-Eleven International. Located in Tel Aviv at the Dizengoff Center Mall, the store will serve the country's second largest city and largest metropolitan area.

7-Eleven's entrance to Israel accompanies the signing of a 20-year master franchise agreement last year between 7-Eleven International and Electra Consumer Products to develop and operate 7-Eleven stores in Israel. Under the agreement, Electra Consumer Products intends to expand 7-Eleven stores over the next five to six years throughout Israel, starting with the Tel Aviv metropolitan area.

NACS’ Ideas 2 Go video series visited 7-Eleven’s Evolution Store in Dallas. See why customers who visit an Evolution store quickly recognize the food- and beverage-forward experience 7-Eleven is cultivating.