IRVING, Texas—Electra Consumer Products Ltd., a franchisee of 7-Eleven International, has opened its first 7-Eleven store in Israel. Located in Tel Aviv at the Dizengoff Center Mall, the store will serve the country's second largest city and largest metropolitan area.
7-Eleven's entrance to Israel accompanies the signing of a 20-year master franchise agreement last year between 7-Eleven International and Electra Consumer Products to develop and operate 7-Eleven stores in Israel. Under the agreement, Electra Consumer Products intends to expand 7-Eleven stores over the next five to six years throughout Israel, starting with the Tel Aviv metropolitan area.
"With its thriving economy and growing population, Israel offers an excellent environment for 7–Eleven's first retail venture in the region," said Ken Wakabayashi, co-CEO, 7-Eleven International. "Our entrance into the country brings Israeli customers a one-stop-shop solution with quality fresh food and convenience needs, via a store format not currently prevalent in the market. We are excited to provide citizens and tourists alike with world-class convenience."
The single-story Tel Aviv store will feature 7-Eleven's signature retail environment and serve a variety of internationally popular products and beverages, including bean-to-cup coffee, Slurpee drinks and Big Gulp drinks, as well as local delicacies created to appeal to the surrounding neighborhood.
Customers can enjoy a wide selection of fresh kosher foods developed specifically for Israeli taste preferences. Offerings include fresh sandwiches, traditional salads, legume salads and sausages with locally sourced sauces and toppings. The store will also feature a variety of local hot food products such as Zaatar Pita, Kube and Fatayer.
Tel Aviv has a steadily growing millennial and Gen Z population. It is the country's bustling financial and innovation hub and home to "Silicon Wadi," the region in Israel that serves as a global center for advanced technology.