Casey’s Inks NIL Deals, Launches New Pizza

A pizza with three kinds of pepperonis will be promoted by a trio of student-athletes.

February 28, 2023

ANKENY, Iowa—Casey’s is launching a brand-new Pepperoni Pepperoni Pepperoni pizza. According to Casey’s, “This craveable pie is layered with three different kinds of pepperoni—crispy-cupping pepperoni, deli-style pepperoni and traditional pepperoni, on top of Casey’s famous made-from-scratch-dough. The Pepperoni Pepperoni Pepperoni pizza has just the right amount of a lot of pepperonis.” It is available starting February 28 for Casey’s Rewards members and March 1 for all guests for $16.99.   

To celebrate the pizza’s launch at the height of college basketball season, Casey’s partnered with three basketball standouts: Tyreke Key (University of Tennessee), Kris Murray (University of Iowa) and Sydney Parrish (Indiana University). The trio will show fans how they prepare for practice or a game by visiting their local Casey’s for pizza. 

Also, this month Casey’s and Monster Energy are partnering with Feeding America for an annual giving campaign to fight food insecurity. Funds raised by Casey’s guests during the month of March will benefit 53 Feeding America food banks across the 16 states in which Casey’s operates. Guests can round up their purchases at the register or add a donation to their online or mobile app.

Several convenience retailers have announced Name, Image, Likeness (NIL) deals, which allow college athletes to be paid endorsers. These types of deals have been allowed by the NCAA only since 2021. Yesterday, Jacksons announced a partnership that will bring Boise State athletics trading cards to 104 Jacksons locations.