IRVING, Texas—7-Eleven stores and the Kellogg Company set a new Guinness World Record by unveiling the World’s Largest Box of Toaster Pastries filled with Pop-Tarts in the parking lot of the 7-Eleven Store Support Center in Irving, Texas, reports MarketScreener.com.
Filled with 1,331 lbs. of individual packages of toaster pastries, the box will be donated directly to the North Texas Food Bank (NTFB) Feeding Network, a Feeding America member food bank.
(Read how your convenience store can field a Guinness World Records competition in “We Are the Champions” in the October 2019 issue of NACS Magazine.)
Kellogg also supported the 7-Eleven Feeding America campaign by donating 10 cents for every participating cereal or snack purchased at 7-Eleven stores between April 14-20 and presented a $10,000 check to help provide food to area communities. In total, the equivalent of more than 34,000 meals was donated to North Texas Food Bank through the promo.
7-Eleven has long supported Feeding America and the North Texas Food Bank. Recently, the chain launched a campaign to help provide meals to families facing hunger. As part of the program, customers could round up their purchases in-store and through the 7NOW delivery app to the nearest dollar to donate the difference in change to Feeding America. For every large Big Gulp fountain drink, Slurpee drink or cup of coffee purchased at participating stores each Friday, 7-Eleven provided a meal to Feeding America food banks.
“As an essential business during the COVID-19 pandemic, we've seen hunger surge in the communities we care about, and we're committed to rolling up our sleeves to help,” says Keith Jones, vice president of government affairs, ESG and operations communications. “This spring, we focused on giving back to the communities in which we do business through a multi-faceted campaign. We are proud to team up with Kellogg to help our fellow Texans—and help break a world record while we’re at it.”
Feeding America has been the recipient of c-store community outreach on numerous occasions. Last year, 7-Eleven used its annual “7-Eleven Day” to provide one million meals to Feeding America. In March, Maverik stores donated to Feeding America with the help of its customers. In 2020, both Casey’s and Coca-Cola teamed up to provide 10 million meals to the organization.
Not a NACS Magazine or NACS Daily subscriber? Subscribe to NACS Magazine in a print and/or digital format to read the latest insights from industry thought leaders each month. Subscribe to NACS Daily to receive a roundup of industry news and trends in your inbox each weekday.