ANKENY, Iowa—September is Hunger Action Month, and Casey’s is stepping up to the plate. As part of the retailer’s partnership with Feeding America, Casey’s has set a goal for Hunger Action Month: Donate 10 million meals to school-age children and their families who are experiencing food insecurity within Casey’s communities. To help achieve this goal, Casey’s has engaged Coca-Cola in the effort, including special offers on Coca-Cola at Casey’s stores.
“Casey’s is at the heart of every community it serves, and hunger is present in these communities whether you see it every day or not,” said Megan Elfers, vice president of marketing for Casey’s, in a press release. “As little as $1 provides at least 10 meals through Feeding America, and, working together, we can get millions of meals, quickly and directly, to our neighbors in need.”
The global pandemic has made the need greater than ever as 40% of Americans who are receiving food support today have never needed Feeding America’s help before. Children are particularly impacted ,with as many as 18 million food-insecure children expected this year, according to estimates by Feeding America.
To help address this expanding need, Casey’s and Coca-Cola are asking its customers to join the fight against hunger in two ways:
- Donate change by rounding up in-store purchases at Casey’s.
- Buy a Coca-Cola four-pack for $5 at Casey’s, with $1 going directly to Feeding America (up to $50,000).
“The Coca-Cola Company’s purpose is to refresh the world and make a difference,” said Kevin LeMoyne, vice president of national retail sales for The Coca-Cola Company. “We are proud to partner with Casey’s and Feeding America to support the fight against hunger in our local communities.”