7-Eleven Refocuses 7-Eleven Day

The retailer will celebrate its birthday by providing one million meals to Feeding America. 

June 17, 2020

IRVING, Texas—Given the uncertainties associated with the COVID-19 pandemic, 7-Eleven Inc. is recasting its 7–Eleven Day birthday celebration, better known as July 11, to donate one million meals to Feeding America this year.

“At 7-Eleven, our top priority is the safety of customers, franchisees and employees,” said 7-Eleven Senior Vice President and Chief Marketing Officer Marissa Jarratt, in a press release. “Gathering nine million of our closest friends in stores on one day just didn’t feel right, but I am heartened that we now have the opportunity to help the communities and neighborhoods that have been the lifeline of our business since 1927.”

“The Feeding America network of food banks has been on the ground addressing the increased need in their communities,” said Lauren Biedron, vice president of corporate partnerships at Feeding America. “We are thankful for 7-Eleven’s generous donation during this challenging time for many of our neighbors in need.”

7-Eleven is still giving away free Slurpee drinks this summer. On July 1, 7Rewards loyalty app members will receive one free medium Slurpee coupon in their account. The personalized offer is redeemable the entire month of July, allowing customers the opportunity to treat themselves when it’s convenient for them, while helping stores practice physical distancing.

“For nearly two decades, July 11th has been the busiest day of the year for 7–Eleven stores as millions of customers visit us to kick off summer with their favorite frozen drink,” said Jarratt. “But this year, we have to make changes for the greater good. I hope you’ll join us for the in-person party next year.”

Coronavirus Resources

NACS has compiled resources to help the convenience retail community navigate the COVID-19 crisis. For news updates and guidance, visit our coronavirus resources page.

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