f’real Partners With Lula Commerce for Delivery

Rich Products’ f’real brand has tapped Lula Commerce for a partnership that will allow f'real operators to extend their program to third-party delivery through Lula-powered ordering on DoorDash, Uber Eats and Grubhub, according to the press release sent to NACS. The self-serve milkshake and smoothie program is installed in more than 17,000 convenience stores, foodservice locations and college campuses worldwide.

Under the partnership, retailers operating a f'real Self Serve Blender can now make the full f'real lineup available on third-party delivery marketplaces. “Lula manages menu setup, pricing, inventory synchronization and order management from a single platform, making it easy for retailers to offer f'real digitally, whether they are already selling through delivery marketplaces or just getting started,” Lula Commerce said.

“Our retail partners are always looking for innovative ways to maximize their in-store investments and drive incremental sales, especially without adding strain on store labor," said Ashley Abeel, director, f'real beverage & equipment. "By partnering with Lula Commerce, we’re making it incredibly simple for operators using our Self Serve Blenders to unlock a lucrative new digital revenue channel.”

In other recent f’real news, earlier this year the retailer teamed up with Good Humor, the brand behind the Creamsicle, for the debut of the Orange Creamsicle Milkshake. The flavor was available for a limited time in the spring.

“The new blend transforms the nostalgic flavor of the No. 1-selling Good Humor Creamsicle Bar into a refreshing, creamy milkshake, delivering a modern twist on an all–time classic. Made with real milk and a bright blend of sweet, tangy orange and rich vanilla cream flavors inspired by the original ice cream bar, the Orange Creamsicle Milkshake strikes the perfect balance between refreshing and indulgent in a frozen sippable format,” f’real said.