Marketing

F’Real Launches ‘Nostalgic’ Orange Creamsicle Milkshake

The brand teamed up with Good Humor, the brand behind the Creamsicle, for the launch.

Mar 24, 2026

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F'real, maker of blend–it–yourself milkshakes and part of the Rich Products portfolio, has teamed up with Good Humor, the brand behind the Creamsicle, for the debut of a new creation: the Orange Creamsicle Milkshake. The flavor will be available for a limited time this spring.

The new blend transforms the nostalgic flavor of the No. 1-selling Good Humor Creamsicle Bar into a refreshing, creamy milkshake, delivering a modern twist on an all–time classic. Made with real milk and a bright blend of sweet, tangy orange and rich vanilla cream flavors inspired by the original ice cream bar, the Orange Creamsicle Milkshake strikes the perfect balance between refreshing and indulgent in a frozen sippable format,” f’real said.

The brands highlighted that the collaboration comes as “consumers continue to seek playful flavor mashups, nostalgic throwbacks and interactive food experiences.”

"Today's consumers are looking for more than great taste. They're seeking nostalgic experiences that spark emotion," said Megan Grinstead, vice president of customer & consumer brand marketing at Rich Products Corporation. "By introducing the iconic Orange Creamsicle in f'real's blend-it-yourself format, we're bringing together a beloved classic, customization and on-the-go convenience. It's a crave-worthy moment we're excited to deliver, and we're confident consumers will love this fresh new milkshake."

The Orange Creamsicle Milkshake can now be found at retail locations nationwide for a limited time. The suggested retail price for each 12-ounce milkshake is $3.99.

With Millennials and Gen Z now accounting for about 32% of consumer spend, brands are leaning into fueling these generations’ nostalgia with flavors and collaborations from their childhood.

Millennials and Gen Z’s love nostalgia. When they see brands from their childhood, they want to engage in that nostalgic space. Gen Z grew up with a very different flavor profile than previous generations,” said Jason Zelinski, vice president, convenience and growth accounts at NIQ during the 2025 NACS Show Education Session “What’s Really in the Can? Selling Alcohol-Infused Products.”

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