Sheetz Teams Up With First We Feast
Adam Richman challenges chefs to cook up over-the-top menu creations that feature Sheetz’s signature Made-to-Order food.
Sep 03, 2026 | 2 min read
Sheetz has teamed up with First We Feast for the premiere of “Fuel Stop Feast,” a new three-episode mini-series, the retailer said in a press release sent to NACS.
In Fuel Stop Feast, host Adam Richman challenges Chef Christian Alquiza and Chef Ian Fujimoto to cook up over-the-top menu creations that feature Sheetz’s signature Made-to-Order (MTO) food and take it to the next level with “menu hacks” from their convenience offerings.
The series debuts on Friday, September 4, with “a craveable breakfast battle” between chefs Christian and Ian. “Chef Christian and Chef Ian will take to the kitchen again to duke it out over delicious sandwich creations on Friday, September 11, and the series concludes with a late night snack war on Friday, September 18,” the retailer said.
The premiere episode features the Lumberjack Breakfast Sandwich, a breakfast creation layered with a pork sausage patty, bacon, scrambled eggs and a honey bun, sandwiched between two waffles. The second installment spotlights the Pizza Bagel Bunz Burger, a twist that swaps traditional burger buns for pizza bagels. The finale rounds out the mini-series with Tater Bomb Nachos, featuring loaded tater bombs topped with chicken strips, peppers, onions, nacho cheese and jalapeño potato chips.
The Lumberjack Breakfast Sandwich, Pizza Bagel Bunz Burger and Tater Bomb Nachos will be available to order at all Sheetz locations starting Wednesday, September 2, for a limited time.
“At Sheetz, we’re always looking for new ways to deliver bold flavors and food experiences our customers won’t find anywhere else,” said EVP of Marketing and Supply Chain at Sheetz Ryan Sheetz. “Partnering with First We Feast gave us the opportunity to take the variety and customization behind our Made-to-Order menu and showcase it in a completely new way. We’re excited for fans to watch these chefs hack Sheetz favorites and then try the creations for themselves!”
In other recent Sheetz news, the retailer recently launched new seasonal beverages, bakery items and snacks. The LTO menu will be available at all 850-plus Sheetz locations. Items include the Pumpkin Pie Milkshake and Gimme Sh'more Snack Tray.
