Kwik Fill Choses PAR as Technology Partner

Kwik Fill has chosen PAR Technology as a “strategic technology partner,” according to a press release. The brands said the long-term partnership will help Kwik Fill deliver more relevant, personalized customer experiences while building a stronger foundation for future growth and innovation.

“Through the partnership, Kwik Fill will leverage PAR Retail’s platform and PAR Intelligence to support its vision for modern retail. …Kwik Fill’s partnership with PAR Retail spans the full breadth of the platform, including loyalty, mobile app, enterprise intelligence and full-stack tobacco loyalty capabilities. This reflects a comprehensive, long-term investment in how the brand understands and serves its guests,” PAR said.

“As we evaluated potential partners, PAR Retail stood apart through its vision for the future of convenience retail and its ability to combine guest engagement with actionable AI-driven insights,” said Roy Williams, senior vice president marketing at United Refining Company, parent company of Kwik Fill. “PAR Intelligence was a significant differentiator for our team. We see tremendous opportunity to leverage the platform as we continue enhancing the experiences we deliver to our guests.”

In other recent Kwik Fill news, last month the retailer announced the extension of its partnership with the Buffalo Bills, “reinforcing a successful relationship built on community engagement, fan experiences and shared values.”

The retailer said the extended partnership will continue to create opportunities for fan engagement through promotions, special events and exclusive experiences.