Kwik Fill Extends Partnership With Buffalo Bills
The retailer said it will create opportunities for fan engagement through promotions, special events and exclusive experiences.
Aug 26, 2026 | 1 min read
United Refining Company of Pennsylvania, which operates Kwik Fill and Red Apple Food Mart, announced the extension of its partnership with the Buffalo Bills, “reinforcing a successful relationship built on community engagement, fan experiences and shared values,” the retailer said in a press release sent to NACS.
The retailer said the extended partnership will continue to create opportunities for fan engagement through promotions, special events and exclusive experiences.
Kwik Fill also said that a cornerstone of the partnership remains a shared commitment to giving back. Kwik Fill's annual Operation Give Thanks campaign, held each November, raises critical funds to support veterans and military families. Through the continued partnership with the Buffalo Bills, the campaign will expand the company’s impact through enhanced awareness efforts, fan participation opportunities and community-focused events.
"We are thrilled to continue our partnership with the Buffalo Bills," said Beth Caldwell, AVP of retail administration. "This relationship has allowed us to strengthen our connection with the communities we serve and the fans who have supported both of our organizations for generations.”