Marketing

7-Eleven Kicks Off Deals for the World Cup

The retailer is offering deals on meals and snacks at its Laredo Taco Company and Raise the Roost locations.

Jun 03, 2026

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7-Eleven Inc. is prepping for the upcoming FIFA World Cup with FanLand, turning stores "into the ultimate match-day destination for fans everywhere, complete with watch party-worthy eats… and deals to cheer about at participating 7-Eleven, Speedway and Stripes locations," the retailer said.

7-Eleven also launched soccer-inspired merch and limited-edition drops from the brands' online merch store 7Collection.

7-Eleven and FanLand will be offering limited-time deals on menu items at Laredo Taco Company and Raise the Roost locations, including:

  • $3 quesadillas: Starting June 11, Laredo Taco Company will offer quesadillas for $3, "loaded with chicken or cheese and served on a flour tortilla."
  • New 2 for $5 El GOAL-AZO tacos: "Created exclusively for tournament season, the new El GOAL-AZO tacos at Laredo Taco Company restaurants bring a little extra kick to every bite with savory chorizo, egg, crispy fried potatoes, creamy queso and habañero salsa."
  • Limited-time G.O.A.T. hot chicken sandwich: "The new bite [at Raise the Roost] brings the flavor trophy home with crispy fried chicken tenders tossed in Nashville Hot sauce and crunchy dill pickles on a buttery, soft brioche-style bun."
  • $6 Big Kick Off Box: "A winning combo from Raise the Roost that features two hand-breaded chicken tenders (classic, spicy or saucy), two sides, a warm biscuit and a dipping sauce of choice."
  • 7NOW Delivery Deals: "$10 off orders of $30+ with promo code USA10 on June 12 and promo code FAN10 for the June 19 matchup."

In other recent 7-Eleven news, Seven & i Holdings, parent company to 7-Eleven Inc., said it has plans to remodel 7,000 of its c-stores in North America by 2030. Seven & i said its new standard stores "can serve the modern c-store customer" with a larger format and a more foodservice-centered approach.

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