Marketing

Yesway Rolls Out ‘Summer of America’ Campaign

Yesway customers can take advantage of the in-app Spin-to-Win game and more.

Jun 26, 2026

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Yesway Inc. has launched its Summer of America promotion at participating Yesway and Allsup's stores.

“Created to celebrate America's 250th birthday, the summer promotion offers customers savings, rewards-exclusive deals, instant-win prizes, fuel discounts and two extraordinary sweepstakes opportunities designed to keep customers winning all season long,” the retailer said.

From July 1 through September 8, Yesway said that customers can take advantage of deals, rewards-exclusive offers, stack and save fuel discounts, and the Summer of America in-app Spin-to-Win game, which rewards customers each time they play.

Yesway said a key feature of the promotion is the Big Fill Sweepstakes, through which customers can enter for a chance to win a 2026 Ford F-150 Lariat.

"Summer is one of the busiest travel and celebration seasons of the year, and this promotion is a way for us to thank our customers with savings, prizes and rewards throughout the season," said Tom Trkla, chairman, president and chief executive officer of Yesway. "From Allsup's iconic World Famous Burritos and Tallsup fountain beverages to fuel discounts and the chance to win a Ford F-150 Lariat or Free Fuel for a Year, Summer of America gives customers more reasons to visit Yesway and Allsup's this summer."

Participating rewards members can:

  • Purchase qualifying items to earn spins
  • Open the app and spin the prize wheel
  • Win instant prizes or sweepstakes entries, which are automatically added to their rewards account

Other retailers are also gearing up for America 250. Arko is celebrating the nation’s 250th anniversary with a nationwide fuel savings initiative: customers enrolled in Arko’s fas REWARDS loyalty program can save up to $2.50 per gallon on up to 20 gallons through stackable fuel discounts earned on qualifying purchases inside the store.

Additionally, Wawa and The Wawa Foundation are gearing for America’s 250th anniversary by continuing their “annual support of the USO,” announcing new and existing ways customers can show thanks to those who serve.

NACS serves the global convenience and fuel retailing industry by providing industry knowledge, connections and issues leadership to ensure the competitive viability of its members’ businesses.


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