Tri Star Energy Adds ICEE to Beverage Options
The retailer said its beverage bar will allow guests to customize their ICEE or turn it into a ‘Dirty ICEE.’
Jun 01, 2026
Tri Star Energy has announced that ICEE is now available at select locations across its brands, including Twice Daily and Sudden Service convenience stores, across Tennessee, Kentucky and Alabama, according to a press release sent to NACS.
And soon to be available across Twice Daily brand locations, “The Beverage Bar will allow guests to customize their ICEE or turn it into a ‘Dirty ICEE,’ with add-ins ranging from sweet cream to syrups,” the company said.
Tri Star Energy cited that nostalgia remains a powerful driver for consumers, with more than 80% of consumers saying they enjoy brands that bring back childhood favorites.
“We’re dedicated to creating moments that make our guests’ day; the kind that keep them coming back,” said Dawn Boulanger, vice president of marketing at Tri Star Energy. “ICEE is a nostalgic favorite for all ages and bringing it to our locations was a natural fit, especially with both our teams headquartered right here in Nashville. You’re never too old for a classic frozen treat. Whether you’re five or 85, we’re excited to share this iconic experience with you.”
Read more about how the frozen dispensed beverages category delivers high margins and endless opportunity for creativity in the November 2025 issue of NACS Magazine article “Cold, Bold and Sold.”
Cold dispensed beverages Frozen dispensed beverages
