Hunt Brothers Introduces ‘Hot Honey Ultimate Pepperoni Pizza’

Hunt Brothers Pizza today announced a new partnership with Mike's Hot Honey to launch the Hot Honey Ultimate Pepperoni Pizza, available for a limited time at participating locations across select states beginning July 27, Hunt Brothers said in a press release sent to NACS.

“Featuring Hunt Brothers Pizza’s signature pepperoni pizza with 50% more pepperoni, 100% natural part-skim mozzarella cheese, finished with Just Rite Spice and a drizzle of Mike's Hot Honey after baking, the pizza delivers the perfect balance of sweet heat and bold pepperoni flavor,” Hunt Brothers said.

The Hot Honey Ultimate Pepperoni Pizza will be available for a limited time at participating Hunt Brothers Pizza locations in Alabama, Arkansas, Colorado, Florida, Indiana, Kentucky, Louisiana, Michigan, Mississippi, New Mexico, New York, Ohio, Oklahoma, Pennsylvania, Tennessee and Texas while supplies last.

“Every limited time offering we introduce is designed with two goals in mind: giving customers a reason to try something new and helping our convenience store partners generate excitement in their stores,” said Robinson Hunt of Hunt Brothers Pizza. “Mike's Hot Honey has become one of the most recognizable flavor brands in the industry, and this collaboration allowed us to create a pizza that not only taps into a trend consumers already love, but also gives our store partners another exciting way to drive traffic and sales.”

According to research firm Datassential, hot honey is now firmly in the Proliferation stage of the Menu Adoption Cycle, appearing on 11.3% of all U.S. restaurant menus and posting nearly 230% growth over the past four years. Hot honey “was an early proof point that sweet and spicy don’t just coexist—they amplify each other.”

Spicy flavors feel “less niche and more everyday, with sweet-heat combinations driving interest across snacks, sauces, beverages and desserts,” Datassential said.