TXB Rolls Out Sweet and Savory LTOs
Offering locally sourced ingredients from Texas is part of the brand’s larger initiative to ‘Leave ‘Em Better.’
Jul 17, 2026 | 1 min read
Texas Born (TXB) is introducing its newest limited-time offerings “featuring a lineup of sweet and savory options that are guaranteed to leave guests wanting more,” the retailer said in a press release sent to NACS.
The limited-time menu items are available now through October 6, including:
- Cookies and Cream Cookie
- Loaded Breakfast Taco: Sausage, egg, bacon, beans and cheese
- Hot Honey Poppers: Chicken poppers with TXB spicy breading and hot honey spice
- Red, White and Blue Star Donut: Available only from July 1 to July 31
- Queso and Guacamole: Available as add-ons for tacos, quesadillas and other fresh deli items
The retailer said that the LTOs are part of the brand’s larger initiative to “Leave ‘Em Better” by offering locally sourced ingredients from around Texas.
“At TXB, we are always looking to offer guests unique, freshly made options that elevate the favorites they know and love,” said Ben Hoffmeyer, vice president of marketing and merchandising at TXB. “From loaded breakfast tacos to sweet-and-savory combinations, our lineup of handmade summer favorites are the perfect treats to enjoy with friends or a quick pick-me-up on the road.”
