7-Eleven Releases New Hot Wheels Collab

7-Eleven Inc. has teamed up with Hot Wheels again, this time to drop an exclusive 2017 Nissan GT-R (R35) die-cast car in collaboration with Mattel Inc. “The toy car brings together two beloved pop culture brands for another high-octane release inspired by speed and nostalgia,” the retailer said.

For the second year in a row, 7-Eleven and Hot Wheels are releasing an exclusive 7-Eleven-branded die-cast toy car.

“This year's collectible puts the spotlight on the high-performance 2017 Nissan GT-R (R35), a legendary model beloved by car enthusiasts. The model features a sleek white wrap with 7-Eleven's iconic logo on the hood and sides, creating the kind of die-cast livery collectors love to discover,” 7-Eleven said.

The car will be available at participating 7-Eleven, Speedway and Stripes store locations and 7Collection.com while supplies last. The retailer said that fans can also stay tuned for an expanded limited-edition merch drop coming soon to 7Collection.com.

In 2025, 7-Eleven collaborated with Mattel on the 7-Eleven x Hot Wheels collection featuring the first-ever branded Hot Wheels die-cast car—a Silver Series Toyota Supra decked out in 7-Eleven branding, as well as a limited run of custom fingerboards in two vibrant designs.

Last year’s collection also featured limited-edition merchandise that featured “retro-inspired graphics, streetwear silhouettes and nods to convenience store legends—all crafted to match the energy of the die-cast drop.”