7-Eleven Drops Hot Wheels Collection

7-Eleven Inc. is “flashing back to the glory days of die-cast dreams” through a collaboration with Mattel Inc., per a press release. The new 7-Eleven x Hot Wheels collection features the first-ever branded Hot Wheels die-cast car—a Silver Series Toyota Supra decked out in 7-Eleven branding, as well as a limited run of custom fingerboards in two vibrant designs, the retailer said.

The items are available in-store at participating 7-Eleven, Speedway and Stripes locations nationwide and on 7Collection, the retailer’s online merchandise shop.

The full collection features:

• 7-Eleven Exclusive Hot Wheels Silver Series Toyota Supra: “Channeling old-school racing spirit, the 1:64 scale die-cast toy car is inspired by ‘90’s era racing. Boldly wrapped in 7-Eleven’s iconic imagery from front to back, this limited edition drop puts a 7-Eleven spin on a Hot Wheels classic, making it a standout piece for collectors and car lovers alike.”

• 7-Eleven Themed Hot Wheels Skatesboards?: “Designed to ride the line between skate nostalgia and convenience store fandom, these exclusive fingerboards are available in two styles that pay tribute to fan-favorite 7-Eleven products. Each board comes with a pair of removable skate shoes for added grip while perfecting finger flips and ollies.”

• Limited Edition Merchandise: “To celebrate the launch, 7-Eleven is rolling out a limited-edition collection that puts the exclusive Silver Series Toyota Supra front and center. Available on 7Collection, the merch features retro-inspired graphics, streetwear silhouettes and nods to convenience store legends—all crafted to match the energy of the die-cast drop.”

Customers can also buy “Cars of 7-Eleven Collection” gear including limited-edition t-shirts, sweatshirts and pins.

"We’re excited to partner with Hot Wheels, another iconic brand that, like 7-Eleven, has fueled imaginations and created lasting memories for generations,” said Marissa Jarratt, executive vice president and chief marketing & sustainability officer at 7-Eleven Inc.

Earlier this month, 7-Eleven rolled out a new multi-channel advertising campaign, “Roll-Up & Refuel,” which the company said “offers an authentic look into the lives of everyday customers by celebrating two of America's popular subcultures: skateboarders by day and car enthusiasts by night.”