Circle K Announces Inner Circle Fuel Day

Circle K is hosting an Inner Circle Fuel Day for its loyalty members, offering 40 cents per gallon of fuel at more than 5,000 participating locations on Thursday, August 13, from 12:01 a.m. to 11:59 p.m. local time.

“It's been a summer full of energy for our customers as we celebrate America's 250th with America's Party Stop. We're carrying that same energy into back-to-school, staying focused on what we do best: delivering real value and helping ease everyday costs for the communities we serve,” said Louise Warner, executive vice president, North America operations.

Circle K is also running a round-up campaign through August 31 to support United Way, a nonprofit dedicated to providing disaster relief, access to healthcare and educational opportunities for communities in need.

Circle K is also revamping its Inner Circle rewards program to “reward customers simply for showing up. Starting September 2, every visit counts. Every qualifying fuel-up, coffee run or snack stop earns a Visit, and every Visit moves members closer to their next reward,” the retailer said.

“Every visit counts, and now every visit pays off,” said Rick Rasor, vice president of loyalty and digital experience at Circle K. “We've been listening to our members, and they told us loyalty programs shouldn't feel like one more thing to manage. That's why the redesigned Inner Circle rewards program is built around how they already shop, rewarding them for the stops they're already making while giving them an opportunity for even greater savings the more they visit and shop at Circle K. Whether it's a free coffee after a handful of visits or up to $1 off per gallon as Visits add up, members have more opportunities to earn rewards without changing a thing about their routine.”

Loyalty