Circle K Redesigns its Loyalty Rewards
To celebrate the launch, Inner Circle members will save 5 cents off per gallon with every fuel-up from August 25 through October 31.
Jul 31, 2026 | 2 min read
Circle K is revamping its Inner Circle rewards program to “reward customers simply for showing up. Starting September 2, every visit counts. Every qualifying fuel-up, coffee run or snack stop earns a Visit, and every Visit moves members closer to their next reward,” the retailer said.
Circle K said the new program works like this:
- Earn a Visit on every qualifying fuel-up or in-store purchase, by entering a phone number at checkout or the pump.
- Pick up bonus Visits through personalized challenges that give even more ways to earn, tailored to how they already shop.
- Track progress in real time in the Circle K app and pick from a mix of fuel discounts and in-store offers in the Rewards Center.
- Redeem on your own timeline, cashing in for a smaller reward, like a free Polar Pop or snack at 5 Visits or a free coffee or Monster energy drink at 10, or saving up for something bigger, all the way up to $1 off per gallon.
Current members will continue using the same phone number at checkout or the pump and start earning Visits right away.
“Every visit counts, and now every visit pays off,” said Rick Rasor, vice president of loyalty and digital experience at Circle K. “We've been listening to our members, and they told us loyalty programs shouldn't feel like one more thing to manage. That's why the redesigned Inner Circle rewards program is built around how they already shop, rewarding them for the stops they're already making while giving them an opportunity for even greater savings the more they visit and shop at Circle K. Whether it's a free coffee after a handful of visits or up to $1 off per gallon as Visits add up, members have more opportunities to earn rewards without changing a thing about their routine.”
To celebrate the launch, all Inner Circle members will earn double Visits on September 2, helping them reach their first reward that much faster. The savings continue for 60 days beyond launch, with members saving 5 cents off per gallon with every fuel up from August 25 through October 31.
Loyalty
