Arko Launches ‘Enhanced Food’ Pilot Store
The retailer’s new food concept fas craves debuts in Virginia this week.
Jun 26, 2025 | 2 min read
Arko Corp. announced the opening of its first food-focused store remodel in Ashland, Virginia, located at 10030 Sliding Hill Rd., according to a press release. “This milestone location also marks the debut of fas craves, Arko’s innovative new food brand that will be a key feature of future store remodels across its nationwide network,” the retailer said.
Arko said the flagship location is the first of eight initial sites—six remodels and two new-to-industry builds—launched as part of a pilot program focused on foodservice.
The new concept “debuts a crave-worthy prepared food and dispensed beverage concept designed for today’s on-the-go consumer. Whether it’s a quick breakfast, a convenient lunch, or an afternoon snack, fas craves offers flavorful, satisfying options throughout the day.”
The new menu includes hot and cold grab-n-go, roller grill, bakery and dispensed beverages. Beverage selections feature nitro cold brew, bean-to-cup hot and iced coffee, iced teas, lemonades, Frazil Slush and Café Tango frozen coffee.
“This new food concept remodel and the introduction of fas craves represent a bold step forward in how we serve our customers,” said Arie Kotler, president & CEO at Arko Corp. “We’re focused on transforming the convenience experience—not just with updated stores, but with food offerings that truly resonate with today’s on-the-go consumer.”
The retailer said the remodeled store is designed to attract new customers, with a layout that’s easy to shop and a product assortment shaped directly by customer feedback. It includes modernized features such as digital menu boards and a brighter, more contemporary interior design.
While the store opened on June 25, Arko is hosting a formal grand opening celebration July 16–29, featuring additional promotions and community-focused events.
Fas craves will continue to roll out alongside store remodels throughout ARKO’s network, per the press release.
Arko originally announced it would advance its store remodeling initiative with a focus on food in May. The company began construction on the first of planned pilot remodels in early May 2025.
