PepsiCo Launches Cash-Back Loyalty Program
PepCoin by PepsiCo lets consumers cash in on each Frito-Lay snack and PepsiCo beverage pairing.
Sep 18, 2019
PURCHASE, N.Y.—Mountain Dew and Doritos are purchased together nearly as much as peanut butter and jelly. Now, having the good taste to pair those two together pays off thanks to PepsiCo's first-ever cash-back loyalty program—PepCoin by PepsiCo, a digital program.
“Our mission at PepsiCo is to put smiles on consumers' faces with every sip and bite… there's no doubt PepCoin will do just that,” said Linda Lagos, senior director of marketing for PepsiCo. “PepCoin will give them a chance to earn a cash reward by enjoying their favorite snack and beverage combinations.”
Now, when a consumer buys a single-serve PepsiCo beverage and Frito-Lay snack together (each specially marked), they can earn cash rewards by scanning the codes on the bag and under the bottle cap with their phone, the company announced in a press release. Every time they accumulate $2, the money automatically transfers to their account via Venmo or PayPal.
The program offers more than a thousand pairing options, from Doritos Spicy Sweet Chili with Mountain Dew to SunChips Harvest Cheddar with Aquafina. Customers can create their pair from nearly 70 different PepsiCo drinks and Frito-Lay snacks, including brands like Pepsi, Mountain Dew, Lipton, Lay's, Doritos, Cheetos, Ruffles, Fritos, and SunChips.
Cold dispensed beverages Advertising Branding Inventory management Merchandising Manufacture brands E-commerce Sustainability Snacking Payment
